
PROMOTE ICELAND
Promote Iceland is a public-private partnership established to improve the competitiveness of Icelandic companies in foreign markets and to stimulate economic growth through increased export. The objective is to strengthen Iceland’s image and reputation, enhance the competitive position of Icelandic undertakings on foreign markets and to attract foreign investment and tourists to the country.
INSPIRED BY ICELAND
Inspired by Iceland is the official destination brand for Iceland in marketing. All official marketing activities are done under the umbrella of Inspired by Iceland. In addition, Visit Iceland manages an integrated marketing initiative to consumers through the Inspired by Iceland brand platforms in cooperation with stakeholders of Iceland tourism.
VISIT ICELAND
Visit Iceland is the official destination marketing office for Iceland and aims to attract travelers to Iceland. We work effectively on promoting and marketing to consumers in cooperation with the tourism industry under the umbrella brand of Inspired by Iceland. We are a platform for cooperation with effective network with domestic and foreign tour operators and other stakeholders in Icelandic tourism.
ICELAND NATURALLY
Iceland Naturally is a joint communications program that promotes tourism, services and products from Iceland in North America. The program, supported by the Government of Iceland, unites the efforts of Promote Iceland; The Icelandic Ministry of Foreign Affairs, Overseas Business Services and it´s members: Icelandic Group, Icelandair, Blue Lagoon, Isavia, Reyka Vodka, Icelandic Glacial Water, Ölgerð Egils Skallagrímssonar, Icelandic Provisions, City of Reykjavik, Promote Iceland and Landsvirkjun