Promote Iceland is a public-private partnership established to improve the competitiveness of Icelandic companies in foreign markets and to stimulate economic growth through increased export. The objective is to strengthen Iceland’s image and reputation, enhance the competitive position of Icelandic undertakings on foreign markets and to attract foreign investment and tourists to the country.


Inspired by Iceland is the official destination brand for Iceland in marketing. All official marketing activities are done under the umbrella of Inspired by Iceland. In addition, Visit Iceland manages an integrated marketing initiative to consumers through the Inspired by Iceland brand platforms in cooperation with stakeholders of Iceland tourism.


Visit Iceland is the official destination marketing office for Iceland and aims to attract travelers to Iceland. We work effectively on promoting and marketing to consumers in cooperation with the tourism industry under the umbrella brand of Inspired by Iceland. We are a platform for cooperation with effective network with domestic and foreign tour operators and other stakeholders in Icelandic tourism.


Iceland Naturally is a joint communications program that promotes tourism, services and products from Iceland in North America. The program, supported by the Government of Iceland, unites the efforts of Promote Iceland; The Icelandic Ministry of Foreign Affairs, Overseas Business Services and it´s members: Icelandic Group, Icelandair, Blue Lagoon, Isavia, Reyka Vodka, Icelandic Glacial Water, Ölgerð Egils Skallagrímssonar, Icelandic Provisions, City of Reykjavik, Promote Iceland and Landsvirkjun


No matter if you are travelling on a budget, or opting for luxury, you will find accommodation to fit your needs in Iceland. From luxury hotels in Reykjavik, to friendly hostels or cozy campsites, you will find what you are looking for here.


Regular flights are scheduled from Reykjavík to domestic airports in all parts of the country. In co-operation with local bus companies, most towns in Iceland are connected to a regional airport, giving you easy access from Reykjavík to anywhere.


Smyril Line car ferry M/S Norröna sails between Seyðisfjörður in Iceland, Hirtshals in Denmark and Tórshavn in the Faroe Islands once a week. The ferry gives travellers the option of bringing their own vehicles to Iceland.

Center for Foreign Investors

Iceland offers great opportunities for foreign investors where an advanced economy meets low corporate taxes and incentives for foreign direct investment.

Iceland provides abundance of sustainable energy from hydro and geothermal resources, offers a European legislative framework and maintains a highly skilled workforce. Invest in Iceland offers a free of charge service in guiding you through the regulatory framework and help find successful investment opportunities in Iceland. +More


Iceland is an island in the North Atlantic. It is home to a progressive and peaceful nation that has formed a modern society where freedom and equality are held in high regard. Iceland continuously ranks near the top for measurements of quality of life, gender equality, and democracy, and is one of the highest ranked countries in the world for health care, education and internet availability.

Iceland is a country of extreme geological contrasts. Widely known as “The Land of Fire and Ice”, Iceland is home to some of the largest glaciers in Europe, and some of the world’s most active volcanoes. Iceland is also the land of light and darkness. Long summer days with near 24-hours of sunshine are offset by short winter days with only a few hours of daylight.

The cornerstone of Icelandic culture is the Icelandic language, which has spawned a literary tradition that dates back to the ancient Icelandic Sagas. These are tales of violent blood feuds, traditions, family, and character. A strong literary tradition still thrives in modern Iceland. Icelandic authors publish more books per capita than any other country in the world. Iceland also boasts a prospering music scene, a burgeoning film industry, and Icelandic design is coming of age.



Iceland is home to the largest glaciers in Europe, as well as some of the world's most active volcanoes. It is widely known as "The Land of Fire and Ice". But Iceland escapes definition. It is also the land of light and darkness.


Volcanic activity is a fact of life in Iceland, where people have learned to live with both its drawbacks, and considerable advantages, such as geothermal energy and dramatic natural environment.


Icelanders have long enjoyed one of the highest life expectancies in the world. There is no definitive explanation for this, but a clean environment and a healthy diet and lifestyle probably have something to do with it.

Contact Us